Monday, February 23, 2009
LinkedIn- What media relations products and services do you find most useful?
http://www.linkedin.com/answers/marketing-sales/public-relations/MAR_PRR/419642-1246860?searchIdx=0&sik=1235433970255&goback=.asr_1_1235433970255
Are you actively-involved in media relations and regularly pursue publicity opportunities? If so, I'd like to know what products and services you find most effective in doing your job easier, better, faster, etc. I'm specifically interested in what media database services you like best (most effective) and what services are best for finding active PR opportunities (i.e. query services). Thanks in advance to those of you that take the time to respond objectively to this.
Jeremy Porter
VP, Strategy & Business Development at Radius Online
Good Answers
If you have not yet discovered "Help A Reporter Out" (HARO) at (www.helpareporter.com), you need to get there quick. Peter Shankman solicits leads from journalists and shares them via a daily e-Newsletter, which often has more than 20 different requests.
Another source for great information is Joan Stewart's Publicity Hound newsletter (www.publicityhound.com) While it is directed toward those who are bootstrapping their public relations efforts, it offers some great, creative ideas for how to approach some of the more mundane release topics.
In terms of distributing releases, Vocus (www.vocus.com) and EmailWire (www.emailwire.com) have been pretty good. I have also had minor experience with MyEdCals (www.mymediainfo.com) for looking up editorial calendars to help pitch appropriately. All three of these are fee-based services.
Links:
* http://www.helpareporter.com
* http://www.publicityhound.com
Are you actively-involved in media relations and regularly pursue publicity opportunities? If so, I'd like to know what products and services you find most effective in doing your job easier, better, faster, etc. I'm specifically interested in what media database services you like best (most effective) and what services are best for finding active PR opportunities (i.e. query services). Thanks in advance to those of you that take the time to respond objectively to this.
Jeremy Porter
VP, Strategy & Business Development at Radius Online
Good Answers
If you have not yet discovered "Help A Reporter Out" (HARO) at (www.helpareporter.com), you need to get there quick. Peter Shankman solicits leads from journalists and shares them via a daily e-Newsletter, which often has more than 20 different requests.
Another source for great information is Joan Stewart's Publicity Hound newsletter (www.publicityhound.com) While it is directed toward those who are bootstrapping their public relations efforts, it offers some great, creative ideas for how to approach some of the more mundane release topics.
In terms of distributing releases, Vocus (www.vocus.com) and EmailWire (www.emailwire.com) have been pretty good. I have also had minor experience with MyEdCals (www.mymediainfo.com) for looking up editorial calendars to help pitch appropriately. All three of these are fee-based services.
Links:
* http://www.helpareporter.com
* http://www.publicityhound.com
PR 2.0 Tools & Resources
Candace reviewed MyMediaInfo and here’s her take on the service:
"My team recently participated in a demo with media database provider, MyMediaInfo. After the demo, they walked into my office smiling and proceeded to talk about all the great things MyMediaInfo offers. Primarily, they couldn’t believe how easy and quick it was to a build a targeted media list where you didn’t have to go through different pages for each step in the list-building process. And it’s NOT case sensitive like the media database provider that we’ve been using for more than 10 years. That in itself shaves time off searching for media outlets. It’s exciting to learn how these cutting-edge technologies consistently evolve to give us faster ways to access the info we need on a daily basis."
"My team recently participated in a demo with media database provider, MyMediaInfo. After the demo, they walked into my office smiling and proceeded to talk about all the great things MyMediaInfo offers. Primarily, they couldn’t believe how easy and quick it was to a build a targeted media list where you didn’t have to go through different pages for each step in the list-building process. And it’s NOT case sensitive like the media database provider that we’ve been using for more than 10 years. That in itself shaves time off searching for media outlets. It’s exciting to learn how these cutting-edge technologies consistently evolve to give us faster ways to access the info we need on a daily basis."
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